Ayala Land Incorporated (ALI), the real estate division of Ayala Corporation, has made a name for itself as a stand-alone brand. Its products are obviously the most visible (how can you miss a 36-storey high condominium?). The Makati Business District is like an ALI showroom, showcasing ALI's best products, from condominiums to malls. ALI has helped Makati boost the value of its real estate, and has also helped build sustainable communities in the area.
ALI continuously works on its product design: functionality, aesthetic, and the "perks" or additional services. When consumers buy ALI real estate, they are assured of spaces which are functional, pleasing to the eye, and which will give them value for their money. They are also assured of great services that come with being an ALI homeowner (amenities, customer service, property management). They are assured of the good reputation that comes with the ALI brand ("Where do you live?" "Serendra" "Ayala? Wow, sosyal."). ALI is also aware of its role in the community: they know that their products eat up a large part of the earth's resources, so they aim to design, construct and manage communities which are sustainable.
http://www.atayala.com
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