10 Step Marketing Plan for Datem, Inc.

The assignment is to make a marketing plan for a product or company that will also be the topic for my STRAMA.

And what else will I write about other than the love of my life, Datem, Inc? Haha. :)

It's really difficult to make a marketing plan for a SERVICE company (I only found out about this when I was about ready to tear my hair out of my head), but I think I pulled it off. I still want to improve on it, of course, especially on the statistics / data. But at least now I know which direction my STRAMA paper should take.

10 Step Marketing Plan for Datem, Inc.

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My 20-year Personal Marketing Plan

Finally! :)

This project made me reflect on where I am now, and where I want to be (in 20 years).

Made me realize how blessed I truly am, and how much potential the future holds. :)

Cannot wait for the next 20 years. :)

20yearpersonalmarketingplan espiritu

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Inception: Branding Ideas to Life

This forum was the first Marketing Forum organized by AGSB students, and so our class - headed by Professor Joseph De Ungria (Coach Bong) - is very proud of this feat.

Our 2 guest speakers - Ms. Jonah De Lumen of GK and Mr. Brendan Yu of Jollibee, provided the right mix of information and inspiration for the audience (which was composed mainly of AGSB students from Strama and Marketing Management classes, as well as a few outsiders). 

All-in-all (and as shown by the joy expressed on our faces in the pictures below), the forum was a success.

More information about the forum can be found on our official site.

Quote of the day

"To be somewhere you've never been, you must do something you've never done."

Hmmm. Where do I want to go? What should I do to get there?

10 Learning Questions for Chapter 10: "Crafting the Brand Positioning"

Want to have a quick "teaser" of what Kotler's Chapter 10 is all about?

Here are 10 questions which cover some of the topics discussed in "Crafting the Brand Positioning"

Chapter 10 - Crafting the Brand Positioning

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10 Questions + Personal Marketing Plan

Ok. Aside from the Marketing Forum which happens one week from now (gaaah, so little time, so much to *still* do!), the highlights of this week's lesson are the following:

1. 10 Questions based on the chapter assigned to you (mine is Chapter 10), due on September 2, 2010, 11:55 p.m. An overview of the assignment is summarized in the following Powerpoint Presentation:

Learning by Coaching for Marketing Concept Mastery

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The template for the assignment is shown in the following Powerpoint presentation:

HM Downloadable Template For 10 Multiple Type Questions

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2. Personal Marketing Plan, due on September 23, 2010, 11:55 p.m.

Prof. Remigio De Ungria Template And Sample For Personal Marketing Plan

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4th meeting

Today, Group 6 reported on "Competing with Value-Based Companies." After their report, Coach Bong discussed the relationship of Quality and Price. On one side of the coin, there is "Ripping Off" (low quality, high price), and "Value-Based Pricing" (high quality, low-medium-high price).

Group 7 reported on "How to Write a Positioning Statement." They discussed the 4 parts of such a statement:

1. Target Group and Need

2. Brand

3. Concept

4. Point of difference

Coach then asked us to write our very own positioning statement. Thing is, we've already posted our "elevator statement" on our LinkedIn profiles (here's mine: http://ph.linkedin.com/in/lesleyespiritu). We were supposed to "improve" on it using the new things we learned on the report. I kinda like the original elevator statement I made, so I did not edit it anymore (haha, yabang). I made it shorter, though. More "straight-to-the-point."

Double!

I am so stressed out.

I've been up all night making our Powerpoint presentation for our group report for TOMORROW. I've already conditioned my mind to absorb BRAND VALUATION. I eat, speak and breathe BRAND VALUATION (ok, so maybe I exaggerate).

My group mates and I emailed back and forth this morning, and when we finally decided that the Powerpoint was ok, we then proceeded to post it to the VCoach discussion board. Success! Group report posting done! Remember that I was feeling so pleased with myself earlier (see previous blog entry) because we were able to finish the report on time?

Just imagine my shock (and stress) when one of my group mates (Tanya) texted me that ANOTHER group posted the same GROUP NUMBER and the same GROUP REPORT TOPIC on the FB Discussion Board! Did we get the group number wrong??? Did I stay up all night making the wrong presentation???

STRESS!!!!

Why Ayala Land is a great local brand

Ayala Land Incorporated (ALI), the real estate division of Ayala Corporation, has made a name for itself as a stand-alone brand. Its products are obviously the most visible (how can you miss a 36-storey high condominium?). The Makati Business District is like an ALI showroom, showcasing ALI's best products, from condominiums to malls. ALI has helped Makati boost the value of its real estate, and has also helped build sustainable communities in the area.

ALI continuously works on its product design: functionality, aesthetic, and the "perks" or additional services. When consumers buy ALI real estate, they are assured of spaces which are functional, pleasing to the eye, and which will give them value for their money. They are also assured of great services that come with being an ALI homeowner (amenities, customer service, property management). They are assured of the good reputation that comes with the ALI brand ("Where do you live?" "Serendra" "Ayala? Wow, sosyal."). ALI is also aware of its role in the community: they know that their products eat up a large part of the earth's resources, so they aim to design, construct and manage communities which are sustainable.

http://www.atayala.com

Group Report #1: Brand Valuation (Group 4)

Finally done with the Powerpoint Presentation. Still a good 12 hours away from the deadline, so I have time to work on the individual assignment now. :)

Also put notes on each slide (as a script for the presentation). I wonder if the notes can be viewed via slideshare?

Too bad I won't be able to attend class tomorrow (have to fill up the online form for that soon...), I won't be able to see the Powerpoint being presented. :(

This is my guilty pleasure: making Powerpoint Presentations. Ever since college, I've always prided myself in making good visual presentations (maybe it's because I'm an architect? Or maybe I'm simply OC. I'm so OC when it comes to "visuals," I hate Powerpoint Presentations that are too word-heavy, or are too cluttered). My favorite part, though, is looking for images that can best fit the idea I want to project. Gettyimages and Google Images are 2 of my best friends. :)

Group 4 - Brand Valuation (Group Report #1)

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I do not like RED TEXT

Can I just say that I do not like using RED TEXT for my Powerpoint presentations? I guess I'm a muted color kinda girl. But for the sake of getting my point across, I will use RED.

I was supposed to upload the group report to slideshare.net, but it's taking so long, it's 1:51 a.m., AND I AM SLEEPY!!! Need to get up in 4 hours, to get ready for work! So I will just upload it tomorrow (later), when I finalize it for submission! >_<

Argh.

2nd meeting

Wow. This blog is also a very useful way for me to take down notes, and to list reminders on what to do for next meeting...there are so many! Sometimes I cannot decipher which ones are part of the lecture, and which ones are homework.

Paperless is the way to go!

1. GROUP WORK / PRESENTATION: I am part of Group 4, so we get to discuss "Brand Valuation."
2. Local Brands: Pick a great local brand, and answer "Why?"
3. Discuss Chapter 10: My student number is 10, so I get to be the "expert" on Chapter 10. http://ch10brandpositioning.blogspot.com/ -- Create 10 questions in the following format (deadline, August 13):

- List down questions 1-10

- Below the list, rewrite question

- Give the answer

- Write down the question's concept / basis

Our first assignment

Interesting. :)

Our first class assignment is to search for (1) our surname and (2) our full name using Google / Yahoo / Bing, and "print screen" whatever comes up. It's to check if we "exist" or if we have good "market value." Haha.

If I try searching for my FULL name (including my 2nd given name, which is very unique), the results are very specific. So I just used my 1st given name for this assignment.

Hw1

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Marketing Management class

If first impressions last, then I can safely say that I'm going to enjoy my Marketing Management class here in AGSB, for the rest of the term (I hope I don't jinx it).

First assignment is to search our names (using Google/Yahoo/Bing) and see if we are "visible" in the market.

:)

The results are interesting. I will upload my assignment soon!