Inception: Branding Ideas to Life

This forum was the first Marketing Forum organized by AGSB students, and so our class - headed by Professor Joseph De Ungria (Coach Bong) - is very proud of this feat.

Our 2 guest speakers - Ms. Jonah De Lumen of GK and Mr. Brendan Yu of Jollibee, provided the right mix of information and inspiration for the audience (which was composed mainly of AGSB students from Strama and Marketing Management classes, as well as a few outsiders). 

All-in-all (and as shown by the joy expressed on our faces in the pictures below), the forum was a success.

More information about the forum can be found on our official site.

Quote of the day

"To be somewhere you've never been, you must do something you've never done."

Hmmm. Where do I want to go? What should I do to get there?

10 Learning Questions for Chapter 10: "Crafting the Brand Positioning"

Want to have a quick "teaser" of what Kotler's Chapter 10 is all about?

Here are 10 questions which cover some of the topics discussed in "Crafting the Brand Positioning"

Chapter 10 - Crafting the Brand Positioning

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