4th meeting

Today, Group 6 reported on "Competing with Value-Based Companies." After their report, Coach Bong discussed the relationship of Quality and Price. On one side of the coin, there is "Ripping Off" (low quality, high price), and "Value-Based Pricing" (high quality, low-medium-high price).

Group 7 reported on "How to Write a Positioning Statement." They discussed the 4 parts of such a statement:

1. Target Group and Need

2. Brand

3. Concept

4. Point of difference

Coach then asked us to write our very own positioning statement. Thing is, we've already posted our "elevator statement" on our LinkedIn profiles (here's mine: http://ph.linkedin.com/in/lesleyespiritu). We were supposed to "improve" on it using the new things we learned on the report. I kinda like the original elevator statement I made, so I did not edit it anymore (haha, yabang). I made it shorter, though. More "straight-to-the-point."