10 Questions + Personal Marketing Plan

Ok. Aside from the Marketing Forum which happens one week from now (gaaah, so little time, so much to *still* do!), the highlights of this week's lesson are the following:

1. 10 Questions based on the chapter assigned to you (mine is Chapter 10), due on September 2, 2010, 11:55 p.m. An overview of the assignment is summarized in the following Powerpoint Presentation:

Learning by Coaching for Marketing Concept Mastery

View more presentations from Remigio Joseph DeUngria.

The template for the assignment is shown in the following Powerpoint presentation:

HM Downloadable Template For 10 Multiple Type Questions

View more presentations from Remigio Joseph DeUngria.

2. Personal Marketing Plan, due on September 23, 2010, 11:55 p.m.

Prof. Remigio De Ungria Template And Sample For Personal Marketing Plan

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4th meeting

Today, Group 6 reported on "Competing with Value-Based Companies." After their report, Coach Bong discussed the relationship of Quality and Price. On one side of the coin, there is "Ripping Off" (low quality, high price), and "Value-Based Pricing" (high quality, low-medium-high price).

Group 7 reported on "How to Write a Positioning Statement." They discussed the 4 parts of such a statement:

1. Target Group and Need

2. Brand

3. Concept

4. Point of difference

Coach then asked us to write our very own positioning statement. Thing is, we've already posted our "elevator statement" on our LinkedIn profiles (here's mine: http://ph.linkedin.com/in/lesleyespiritu). We were supposed to "improve" on it using the new things we learned on the report. I kinda like the original elevator statement I made, so I did not edit it anymore (haha, yabang). I made it shorter, though. More "straight-to-the-point."

Double!

I am so stressed out.

I've been up all night making our Powerpoint presentation for our group report for TOMORROW. I've already conditioned my mind to absorb BRAND VALUATION. I eat, speak and breathe BRAND VALUATION (ok, so maybe I exaggerate).

My group mates and I emailed back and forth this morning, and when we finally decided that the Powerpoint was ok, we then proceeded to post it to the VCoach discussion board. Success! Group report posting done! Remember that I was feeling so pleased with myself earlier (see previous blog entry) because we were able to finish the report on time?

Just imagine my shock (and stress) when one of my group mates (Tanya) texted me that ANOTHER group posted the same GROUP NUMBER and the same GROUP REPORT TOPIC on the FB Discussion Board! Did we get the group number wrong??? Did I stay up all night making the wrong presentation???

STRESS!!!!

Why Ayala Land is a great local brand

Ayala Land Incorporated (ALI), the real estate division of Ayala Corporation, has made a name for itself as a stand-alone brand. Its products are obviously the most visible (how can you miss a 36-storey high condominium?). The Makati Business District is like an ALI showroom, showcasing ALI's best products, from condominiums to malls. ALI has helped Makati boost the value of its real estate, and has also helped build sustainable communities in the area.

ALI continuously works on its product design: functionality, aesthetic, and the "perks" or additional services. When consumers buy ALI real estate, they are assured of spaces which are functional, pleasing to the eye, and which will give them value for their money. They are also assured of great services that come with being an ALI homeowner (amenities, customer service, property management). They are assured of the good reputation that comes with the ALI brand ("Where do you live?" "Serendra" "Ayala? Wow, sosyal."). ALI is also aware of its role in the community: they know that their products eat up a large part of the earth's resources, so they aim to design, construct and manage communities which are sustainable.

http://www.atayala.com

Group Report #1: Brand Valuation (Group 4)

Finally done with the Powerpoint Presentation. Still a good 12 hours away from the deadline, so I have time to work on the individual assignment now. :)

Also put notes on each slide (as a script for the presentation). I wonder if the notes can be viewed via slideshare?

Too bad I won't be able to attend class tomorrow (have to fill up the online form for that soon...), I won't be able to see the Powerpoint being presented. :(

This is my guilty pleasure: making Powerpoint Presentations. Ever since college, I've always prided myself in making good visual presentations (maybe it's because I'm an architect? Or maybe I'm simply OC. I'm so OC when it comes to "visuals," I hate Powerpoint Presentations that are too word-heavy, or are too cluttered). My favorite part, though, is looking for images that can best fit the idea I want to project. Gettyimages and Google Images are 2 of my best friends. :)

Group 4 - Brand Valuation (Group Report #1)

View more presentations from Lesley Ardelle Espiritu.

I do not like RED TEXT

Can I just say that I do not like using RED TEXT for my Powerpoint presentations? I guess I'm a muted color kinda girl. But for the sake of getting my point across, I will use RED.

I was supposed to upload the group report to slideshare.net, but it's taking so long, it's 1:51 a.m., AND I AM SLEEPY!!! Need to get up in 4 hours, to get ready for work! So I will just upload it tomorrow (later), when I finalize it for submission! >_<

Argh.