2nd meeting

Wow. This blog is also a very useful way for me to take down notes, and to list reminders on what to do for next meeting...there are so many! Sometimes I cannot decipher which ones are part of the lecture, and which ones are homework.

Paperless is the way to go!

1. GROUP WORK / PRESENTATION: I am part of Group 4, so we get to discuss "Brand Valuation."
2. Local Brands: Pick a great local brand, and answer "Why?"
3. Discuss Chapter 10: My student number is 10, so I get to be the "expert" on Chapter 10. http://ch10brandpositioning.blogspot.com/ -- Create 10 questions in the following format (deadline, August 13):

- List down questions 1-10

- Below the list, rewrite question

- Give the answer

- Write down the question's concept / basis

Our first assignment

Interesting. :)

Our first class assignment is to search for (1) our surname and (2) our full name using Google / Yahoo / Bing, and "print screen" whatever comes up. It's to check if we "exist" or if we have good "market value." Haha.

If I try searching for my FULL name (including my 2nd given name, which is very unique), the results are very specific. So I just used my 1st given name for this assignment.

Hw1

View more presentations from lesleyespiritu.

Marketing Management class

If first impressions last, then I can safely say that I'm going to enjoy my Marketing Management class here in AGSB, for the rest of the term (I hope I don't jinx it).

First assignment is to search our names (using Google/Yahoo/Bing) and see if we are "visible" in the market.

:)

The results are interesting. I will upload my assignment soon!