10 Step Marketing Plan for Datem, Inc.

The assignment is to make a marketing plan for a product or company that will also be the topic for my STRAMA.

And what else will I write about other than the love of my life, Datem, Inc? Haha. :)

It's really difficult to make a marketing plan for a SERVICE company (I only found out about this when I was about ready to tear my hair out of my head), but I think I pulled it off. I still want to improve on it, of course, especially on the statistics / data. But at least now I know which direction my STRAMA paper should take.

10 Step Marketing Plan for Datem, Inc.

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My 20-year Personal Marketing Plan

Finally! :)

This project made me reflect on where I am now, and where I want to be (in 20 years).

Made me realize how blessed I truly am, and how much potential the future holds. :)

Cannot wait for the next 20 years. :)

20yearpersonalmarketingplan espiritu

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Inception: Branding Ideas to Life

This forum was the first Marketing Forum organized by AGSB students, and so our class - headed by Professor Joseph De Ungria (Coach Bong) - is very proud of this feat.

Our 2 guest speakers - Ms. Jonah De Lumen of GK and Mr. Brendan Yu of Jollibee, provided the right mix of information and inspiration for the audience (which was composed mainly of AGSB students from Strama and Marketing Management classes, as well as a few outsiders). 

All-in-all (and as shown by the joy expressed on our faces in the pictures below), the forum was a success.

More information about the forum can be found on our official site.

Quote of the day

"To be somewhere you've never been, you must do something you've never done."

Hmmm. Where do I want to go? What should I do to get there?

10 Learning Questions for Chapter 10: "Crafting the Brand Positioning"

Want to have a quick "teaser" of what Kotler's Chapter 10 is all about?

Here are 10 questions which cover some of the topics discussed in "Crafting the Brand Positioning"

Chapter 10 - Crafting the Brand Positioning

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10 Questions + Personal Marketing Plan

Ok. Aside from the Marketing Forum which happens one week from now (gaaah, so little time, so much to *still* do!), the highlights of this week's lesson are the following:

1. 10 Questions based on the chapter assigned to you (mine is Chapter 10), due on September 2, 2010, 11:55 p.m. An overview of the assignment is summarized in the following Powerpoint Presentation:

Learning by Coaching for Marketing Concept Mastery

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The template for the assignment is shown in the following Powerpoint presentation:

HM Downloadable Template For 10 Multiple Type Questions

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2. Personal Marketing Plan, due on September 23, 2010, 11:55 p.m.

Prof. Remigio De Ungria Template And Sample For Personal Marketing Plan

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4th meeting

Today, Group 6 reported on "Competing with Value-Based Companies." After their report, Coach Bong discussed the relationship of Quality and Price. On one side of the coin, there is "Ripping Off" (low quality, high price), and "Value-Based Pricing" (high quality, low-medium-high price).

Group 7 reported on "How to Write a Positioning Statement." They discussed the 4 parts of such a statement:

1. Target Group and Need

2. Brand

3. Concept

4. Point of difference

Coach then asked us to write our very own positioning statement. Thing is, we've already posted our "elevator statement" on our LinkedIn profiles (here's mine: http://ph.linkedin.com/in/lesleyespiritu). We were supposed to "improve" on it using the new things we learned on the report. I kinda like the original elevator statement I made, so I did not edit it anymore (haha, yabang). I made it shorter, though. More "straight-to-the-point."